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Alternative EAP

We built Carecoins, the EAP designed for real use, not just a box to tick.

An EAP
Without the Catch

Traditional EAP models have exclusion criteria, and won’t promote their services because they only make their money if you don’t use them.

That’s why the uptake is only 5% on average. We don’t think that’s right. That's why we developed Carecoins, the EAP replacement your employees have been waiting for.

A Wellbeing Budget With Actual Impact

Carecoins is the wellbeing budget that actually gets spent on wellbeing.

Carecoins by Red Umbrella are digital credits that you can purchase with one purchase order, and then redeem across a range of services.

One to one therapy, couples therapy, group therapy, specialist mental health services, crisis support and more. Pay for the services your use; zero wastage and complete transparency.

Why are Carecoins so unique? 

Total flexibility & investment protection

You choose how to fund it-fully, 50/50, or via employee top-ups, with no breaks in care. 



Unused credits last 2 years and can be switched to accredited training, so your investment is never wasted and you're always ready to respond.

Why are Carecoins so unique? 

Absolute transparency

No hidden costs or surprise invoices.

Every Carecoin has a fixed value and every service has a fixed cost. You see exactly what you're spending and what employees receive, 24/7 via your bespoke dashboard.

Why are Carecoins so unique?

Expert Hand-Matched Therapists

Carecoins hand picks it’s therapists, who are all BACP (British Association for Counselling and Psychotherapy) members, and have years of experience. 

We hand match each referral to the ideal therapist for their condition, based on experience, training and personal preferences. So you’ll never get a generic therapist supporting you.

Why are Carecoins so unique? 

Guaranteed human support (no AI)

We will never use AI for mental health support.

Every interaction involves a qualified, human therapist who can feel empathy, adapt, and recognise danger—because vulnerable moments deserve a person, not an algorithm.

Why are Carecoins so unique? 

Zero exclusion

Unlike traditional EAP’s, we don’t turn people away because of their history, condition or severity

Because we believe that no one should be turned away when they’ve reached out for support.

Why are Carecoins so unique?

Zero Wastage

You call off Carecoins as and when they’re needed – no subscriptions

You never pay for non-usage, only for the services you need. That means that your budget is never wasted, and can stretch further than a traditional EAP model


Traditional EAP vs Carecoins.
It’s not even close.

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We are unique

No other mental health service on the market gives this much control. We checked.

One pot of Carecoins covers therapy, training, crisis response, couples support and group sessions.

Split the cost with your employees. Let them self-fund to continue with the same therapist when employer funding ends. Use leftover credits on accredited Red Umbrella training. Monitor everything in real time on Eden, your 24/7 dashboard. No other provider comes close — and we're happy to be challenged on that.

Crisis Ready Care

A sudden bereavement. A workplace trauma. A crisis that hits the whole team at once.

Traditional EAPs can't respond to bespoke situations - they're built for one-size-fits-all. Because your Carecoins are already purchased and sitting in your account, support is immediate. No approvals. No delays. No invoices to raise first. Whatever your people need, we can provide it - and you're already covered.

Transparent pricing, always

With Carecoins there’s no hidden fees, no monthly costs or retainers.

You always know how much a Carecoin is going to cost, and how many Carecoins a service is going to be. This gives you complete transparency and control over your budget and how you use it. With 24/7 access to your own company dashboard you can always see where you stand.

An EAP that employees actually want to use

Employees are naturally wary of services that feel cold and transactional.

Carecoins is run by our team of compassionate humans and results in a service that people actually want to engage with. We make sure that your employees are always aware of the support we can provide, and work alongside you to promote engagement in our services. We can even provide discounted therapy to the families and friends of your employees, so they can access help as well. 


Same therapist, always

Therapeutic relationships take time to build. Trust takes time to earn.

Therapeutic relationships take time to build. Trust takes time to earn. The moment an EAP says "your sessions are up" and they have to find someone new is the moment that progress stops. With Carecoins, when employer funding reaches its agreed point, the employee can choose to co-invest and continue - same therapist, same platform, same progress. No break in care. No starting over. No throwing away months of hard work.

We’re anti-AI

AI can be great for summarising a document or creating a shopping list, but when it comes to providing wellbeing support, that’s a hard "no" from us.

Not only is AI incapable of empathy and compassion, it can be incredibly dangerous to someone who is in a vulnerable position with their mental health. Your employees deserve better than that. That’s why we’re proud to be human led, heart led and will never use AI to provide mental health support in any of our services. 

Your EAP has gaps

We know exactly what they are, because we built Carecoins to fill them.

Exclusion criteria cut off 3 in 4 people. Session limits leave employees mid-journey with no continuity of care. Crisis situations can't wait for purchase orders to be raised.

Carecoins plugs every one of these gaps - working quietly alongside your existing EAP so that when it says "no", we say "yes". Every employee covered. No one left behind. No one has to suffer in silence because they fell through the cracks.

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Eap Gaps
Eap Gaps

Carecoins can cover anything you can think of

Take a look at our case studies to see some of the ways in which forward thinking companies have used Carecoins to improve the wellbeing of their employees.

But Carecoins are so flexible that it would be impossible to list all the ways you could use them. So if you’ve got an idea that you’d like us to support you with, Carecoins can deliver on it. 

Get in touch to
discuss your needs

Ready to find out how Carecoins can improve your workforces wellbeing, while being more cost effective?

We’ve got a bespoke package to suit any business requirement.

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Alternative EAP | Red Umbrella | Red Umbrella